The Evaluation of Vilnius Tourismmobile Application

Resumen

This study investigates the usability of a mobile guide application of the Vilnius Tourist Information Centre in order to evaluate whether it is a usable product for final users. Currently, there is a great number of researches dedicated to the usability of websites, whereas mTourism usability is not popular. Moreover, there is a lack of studies concerning mobile applications in the Baltic area, with few cases in the region. Therefore, it is interesting to study the situation of mTourism in the Baltic area, and in Lithuania particularly, by examining the usability of the Vilnius Tourism mobile application. In order to have a clear understanding and a complete overview of the issues regarding the application, heuristic evaluation and user testing were conducted. The results of this research have been formalized in order to inform further implementation of this mobile guide application