Conociendo El MUVIM: imagen cognitiva, imagen afectiva, motivación y satisfacción del visitante

Resumen

This research about theValencianMuseumof Enlightenment and Modernity (MUVIM), aims to describe the cognitive and affective image of the museum and to define what motivates the visit of its visitors and their satisfaction degree. The main contributions are (i) to obtain information in order to improve the visitors’ satisfaction and (ii) to describe the motivations and the image that both visitors and non-visitors have about the MUVIM.

Surveys have been submitted to a sample of 179 people. The results of the analysis are merely descriptive. This research methodology can be used in other tourism attractions